Kuldeep Tripathi

I’m a Product designer

who loves to craft

a good story.

I do digital design, brand design, and write blogs.

Currently I’m working as a Product designer at Axis AMC.

A few brands I've worked with

DigiELV

Lead Product Designer

Axis AMC Web Revamp: Design That

Invests Back in the User and

Seamless UX for Axis AMC

As the Lead Product Designer, I led the end-to-end revamp of Axis AMC’s digital platform—crafting a unified, responsive experience across web and mobile. From simplifying complex journeys to building a scalable design system, this case study dives into how design played a critical role in driving user trust, engagement, and digital adoption.

VIEW CASE STUDY

Lead Product Designer

Driving investor engagement through

a personalized dashboard experience

Reimagined the Axis Mutual Fund dashboard to shift from passive data display to an active decision-making tool. This involved restructuring information hierarchy, integrating personalization, and embedding actionable insights—helping users better understand their investments and take meaningful actions with confidence.

VIEW CASE STUDY

Product Designer

Revitalizing the Chartered Bike's App -

A UX Case Study in Redesigning User Experience

I had the privilege of being part of a groundbreaking project to redesign the Chartered Bike experience, the first automated public bicycle sharing system in India. The project began in 2017 with the launch of the system in Bhopal, and it has since expanded to include several other cities such as Ranchi, Surat, Kolkata, Srinagar, Moradabad, and Prayagraj.

Being involved in this ambitious endeavor allowed me to contribute to the transformation of the Chartered Bike experience for a rapidly growing startup, which has made its mark as one of the most successful ventures in India.

VIEW CASE STUDY

Lead UX Designer

Designing the UX for a financial

literacy app designed for children

I have revamped the Milestone app intending to create a user-friendly experience for

both parents and children. The aim is to simplify the process of financial management for

children and provide them with a smooth starting point on their financial journey.

VIEW CASE STUDY

Get in touch

Let’s work together

If you have a website or mobile app idea in mind or you need some advice about product design, feel free to contact me.

kuldeeptripathi611@gmail.com